Welcome to Shaun Luttin's public notebook. It contains rough, practical notes. The guiding idea is that, despite what marketing tells us, there are no experts at anything. Sharing our half-baked ideas helps everyone. We're all just muddling thru. Find out more about our work at bigfont.ca.
Contents tagged with marketing
In the small town of Salt Spring Island, some people see me as a computer expert, because I write software for a living. The field is so massive, though, that it isn't possible to be an expert on … more
Client: We’d like you to offer you between <lower figure> and <upper figure>. You: Repeat the upper figure. Be quiet for up to 30-seconds. Appear lost in thought. After a second offer, … more